How Streamline optimized operations and drove efficiency for the Indian leading baby products brand
About the company
R for Rabbit is a manufacturer and retailer of baby products intended to focus on and understand the needs of both the parents and the child. The company offers products like baby prams and strollers, infant car seats, walkers, and baby bathtubs, providing flexible products with robust designs that are designed to meet international quality guidelines. With a focus on safety, quality, and innovative design, R for Rabbit has built a loyal community of over 2 million satisfied customers.
Anamind is a strategic partner of Streamline in India, represented by Sheetal Yadav who helped to reconfigure R for Rabbit demand planning model and optimize all inventory levels via Streamline software solution.
Anamind empowers companies to enhance their planning and forecasting capabilities through comprehensive solutions, services, and education. With over 50 years of expertise, the company specializes in training teams and establishing processes to maximize ROI for management.
Challenge
Before implementing Streamline, the company used Excel spreadsheets for demand forecasting and inventory planning, which wasn’t efficient. The problems R for Rabbit faced, included:
- Demand Variability: Fluctuations in consumer demand led to inventory imbalances, causing stock-outs and excess inventory costs.
- Long lead times: 90% of company’s products are imported from China, which led to longer lead times (90-150 days), thus limiting the supply chain response to the changing demand.
- Inability to forecast for new products: Complexity of predicting consumer demand for recently introduced items without sufficient historical sales data.
- Inefficent ordering: The company’s planning process did not account for optimizing the POs based on the MOQs, container constraints, lead times, etc.
Project
Anamind, a Streamline Strategic Partner in India and a leading business consulting company collaborated with R for Rabbit to implement a Streamline planning solution that addressed their challenges. The implementation process comprised several key steps and included gathering requirements, loading crucial data into Streamline and the comprehensive training sessions, which were conducted to ensure R for Rabbit planners could effectively utilize all features of the new system.
Outcomes
The successful implementation of the planning solution transformed R for Rabbit supply chain operations. The significant benefits the company yielded are:
- Improved Forecast Accuracy: The demand forecasting algorithms led to a notable increase in forecast accuracy, reducing the instances of stock-outs and overstock situations.
- Enhanced Operational Efficiency: The automation of planning processes eliminated manual errors and reduced planning cycle times.
- Cost Reduction and optimized ordering: Efficient inventory management and distribution optimization resulted in substantial cost savings related to inventory holding costs and transportation expenses.
- Better Customer Service: With improved demand forecasting and inventory management, the company was better equipped to meet customer demands promptly, leading to increased customer satisfaction.
- Data-Driven Insights: The planning solution provided valuable insights into the company’s supply chain performance, allowing for data-driven decision-making and continuous process improvement.
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- Why switch from Excel to inventory planning software
- Must-read: Smart Supply Chain Management solutions for business processes optimization
- Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning [PDF]
- Demand & Supply Management: Collaborative Planning, Forecasting & Replenishment
“If you’re looking for a tool that seamlessly integrates into your workflow, simplifies the ordering process, and provides detailed reports for swift decision-making, look no further than the Streamline Tool. It’s a game-changer that has truly exceeded our expectations,” – said Satya Prakash, Planning Manager at R for Rabbit.
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Further Reading:
Still relying on manual work in Excel for planning?
Automate demand and supply planning with Streamline today!
- Achieve optimal 95-99% inventory availability, ensuring you can meet customer demand consistently.
- Attain up to 99% forecast accuracy, getting more reliable planning and decision-making.
- Experience up to a 98% reduction in stockouts, minimizing missed sales opportunities and customer dissatisfaction.
- Cut excess inventory by up to 50%, freeing up valuable capital and storage space.
- Increase margins by 1-5 percentage points, boosting overall profitability.
- Enjoy up to 56 times ROI within one year, with a 100% ROI achievable in the first three months.
- Reduce the time spent on forecasting, planning, and ordering by up to 90%, allowing your team to focus on strategic activities.
