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How Streamline optimized operations and drove efficiency for the Indian leading baby products brand

About the company

R for Rabbit is a manufacturer and retailer of baby products intended to focus on and understand the needs of both the parents and the child. The company offers products like baby prams and strollers, infant car seats, walkers, and baby bathtubs, providing flexible products with robust designs that are designed to meet international quality guidelines. With a focus on safety, quality, and innovative design, R for Rabbit has built a loyal community of over 2 million satisfied customers.

Anamind is a strategic partner of Streamline in India, represented by Sheetal Yadav who helped to reconfigure R for Rabbit demand planning model and optimize all inventory levels via Streamline software solution.

Anamind empowers companies to enhance their planning and forecasting capabilities through comprehensive solutions, services, and education. With over 50 years of expertise, the company specializes in training teams and establishing processes to maximize ROI for management.

Challenge

Before implementing Streamline, the company used Excel spreadsheets for demand forecasting and inventory planning, which wasn’t efficient. The problems R for Rabbit faced, included:

  • Demand Variability: Fluctuations in consumer demand led to inventory imbalances, causing stock-outs and excess inventory costs.
  • Long lead times: 90% of company’s products are imported from China, which led to longer lead times (90-150 days), thus limiting the supply chain response to the changing demand.
  • Inability to forecast for new products: Complexity of predicting consumer demand for recently introduced items without sufficient historical sales data.
  • Inefficent ordering: The company’s planning process did not account for optimizing the POs based on the MOQs, container constraints, lead times, etc.

Project

Anamind, a Streamline Strategic Partner in India and a leading business consulting company collaborated with R for Rabbit to implement a Streamline planning solution that addressed their challenges. The implementation process comprised several key steps and included gathering requirements, loading crucial data into Streamline and the comprehensive training sessions, which were conducted to ensure R for Rabbit planners could effectively utilize all features of the new system.

Outcomes

The successful implementation of the planning solution transformed R for Rabbit supply chain operations. The significant benefits the company yielded are:

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See what Streamline can do for you

  • 99+% inventory availability.
  • Up to 99% forecast accuracy.
  • Up to 98% reduction in stockouts.
  • Up to 50% reduction in excess inventory.
  • 1-5 percentage points margin improvement.
  • Up to 56X ROI in one year. 100% ROI in the first 3 months.
  • Up to 90% reduction in time spent on forecasting, planning, and ordering.